Privacy policy

Privacy Policy

Last Updated: May 13, 2026

LushyLife operates this store and website, including all related information, content, features, tools, products, and services in order to provide you, the customer, with a curated shopping experience (the “Services”). LushyLife is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

1. Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this information:

Contact Details

  • Name

  • Address

  • Billing address

  • Shipping address

  • Phone number

  • Email address

Financial Information

  • Credit card information

  • Debit card information

  • Financial account numbers

  • Payment card information

  • Transaction details

  • Form of payment

  • Payment confirmations

  • Other payment details

Account Information

  • Username

  • Password

  • Security questions

  • Preferences and settings

Transaction Information

  • Items viewed

  • Items added to cart

  • Wishlist activity

  • Purchases

  • Returns

  • Exchanges

  • Cancellations

  • Previous transaction history

Communications With Us

Information included in communications with us, including customer support inquiries.

Device Information

  • Device type

  • Browser information

  • Network connection details

  • IP address

  • Unique identifiers

Usage Information

Information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

2. Personal Information Sources

We may collect personal information from the following sources:

Directly From You

Including when you:

  • Create an account

  • Visit or use the Services

  • Communicate with us

  • Provide personal information directly

Automatically Through the Services

Including through:

  • Your device

  • Cookies and similar technologies

  • Website usage tracking

  • Analytics technologies

From Service Providers

When we engage third parties to:

  • Enable technology

  • Process payments

  • Provide fulfillment services

  • Process data on our behalf

From Partners or Other Third Parties

Including business, advertising, analytics, and marketing partners.

3. How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use personal information to:

  • Provide and operate the Services

  • Process payments

  • Fulfill orders

  • Remember preferences

  • Maintain shopping carts and wishlists

  • Send account notifications

  • Process returns and exchanges

  • Manage accounts

  • Arrange shipping

  • Enable reviews

  • Personalize your shopping experience

  • Recommend products and services

  • Improve the functionality and performance of the Services

Marketing and Advertising

We may use your personal information to:

  • Send promotional emails

  • Send text messages

  • Deliver postal marketing

  • Show personalized advertisements

  • Display advertisements on third-party websites

  • Provide tailored marketing based on browsing and purchase activity

Security and Fraud Prevention

We use information to:

  • Authenticate accounts

  • Secure transactions

  • Detect fraud or malicious activity

  • Investigate suspicious behavior

  • Protect public safety

  • Secure our Services

You are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details.

Communicating With You

We may use your personal information to:

  • Provide customer support

  • Respond to inquiries

  • Maintain our business relationship with you

  • Deliver service-related communications

Legal Reasons

We may use your personal information to:

  • Comply with applicable laws

  • Respond to legal requests

  • Cooperate with law enforcement

  • Participate in legal proceedings

  • Enforce our terms and policies

  • Protect our rights and the rights of others

4. How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

Service Providers and Vendors

Including:

  • Shopify

  • Payment processors

  • IT providers

  • Cloud storage providers

  • Shipping and fulfillment companies

  • Analytics providers

  • Customer support providers

Business and Marketing Partners

We may share information with marketing and advertising partners to provide:

  • Personalized advertising

  • Promotional campaigns

  • Advertising measurement services

For example, Shopify may support personalized advertising based on your interactions across multiple merchants and websites.

Depending on your location, you may have the right to opt out of targeted advertising and certain information sharing.

At Your Direction or With Your Consent

Including when you:

  • Request product shipments

  • Use social media integrations

  • Use third-party login services

  • Authorize disclosures to third parties

Affiliates and Corporate Transactions

We may disclose information:

  • Within our corporate group

  • During mergers

  • During acquisitions

  • During bankruptcy or restructuring processes

Legal Compliance and Protection

We may disclose information to:

  • Comply with legal obligations

  • Respond to subpoenas or warrants

  • Enforce terms and policies

  • Protect the Services and users

5. Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information submitted through the Services may be transmitted to and shared with Shopify and third parties located in countries outside your country of residence.

We also use Shopify enhanced features that may incorporate information from your interactions with:

  • Our store

  • Other Shopify merchants

  • Shopify services

Shopify may process personal information to:

  • Improve services

  • Support personalized advertising

  • Enhance merchant functionality

  • Improve customer experiences

Shopify is responsible for processing personal information related to these enhanced features and for responding to requests related to those processing activities.

To learn more, please review:

  • Shopify Consumer Privacy Policy

  • Shopify Privacy Portal

6. Third-Party Websites and Links

The Services may include links to third-party websites or online platforms not controlled by us.

If you access third-party websites, you should review their:

  • Privacy policies

  • Security policies

  • Terms and conditions

We are not responsible for:

  • The privacy practices of third parties

  • Security of third-party sites

  • Accuracy or reliability of third-party content

Information shared on public or semi-public platforms, including social media platforms, may be visible to other users.

Our inclusion of third-party links does not imply endorsement unless explicitly stated.

7. Children’s Data

The Services are not intended for use by children.

We do not knowingly collect personal information from children under the age of majority in the applicable jurisdiction.

If you are a parent or guardian and believe a child has provided personal information to us, please contact us to request deletion.

As of the effective date of this Privacy Policy, we do not knowingly “sell” or “share” the personal information of individuals under 16 years of age as defined under applicable law.

8. Security and Retention of Your Information

We use commercially reasonable safeguards to protect personal information.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

We recommend that you avoid sending sensitive information through unsecured channels.

Retention

We retain personal information for as long as necessary to:

  • Maintain accounts

  • Provide Services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements and policies

Retention periods may vary depending on the type of information and legal requirements.

9. Your Rights and Choices

Depending on your location, you may have some or all of the following rights regarding your personal information:

Right to Access / Know

You may request access to personal information we hold about you.

Right to Delete

You may request deletion of personal information we maintain about you.

Right to Correct

You may request correction of inaccurate personal information.

Right to Portability

You may request a copy of your personal information and request transfer to another provider where applicable.

Managing Communication Preferences

You may opt out of promotional communications at any time using the unsubscribe link included in marketing emails.

Even if you opt out of marketing messages, we may still send:

  • Transactional emails

  • Account notices

  • Service-related communications

Additional Rights for UK and EEA Residents

Subject to local law and applicable exceptions, residents of the UK and European Economic Area may also have the following rights:

Objection to Processing and Restriction of Processing

You may object to or request restriction of certain processing activities.

Withdrawal of Consent

Where processing is based on consent, you may withdraw consent at any time.

Withdrawal of consent will not affect the legality of processing performed before consent was withdrawn.

Exercising Your Rights

You may exercise your rights through the Services or by contacting us using the contact details below.

You can also learn more about Shopify privacy practices and rights at:
https://privacy.shopify.com/en

We may need to verify your identity before processing requests.

You may authorize an agent to submit requests on your behalf, subject to verification requirements.

We will not discriminate against you for exercising your privacy rights.

10. Complaints

If you have complaints about how we process your personal information, please contact us.

Depending on where you live, you may:

  • Appeal our decision

  • Contact your local data protection authority

  • File a complaint with a supervisory authority

Residents of the European Economic Area may find supervisory authorities through the European Data Protection Board.

11. International Transfers

Your personal information may be transferred to, stored, and processed outside your country of residence.

Where required by law, we rely on recognized transfer mechanisms such as:

  • Standard Contractual Clauses approved by the European Commission

  • UK-approved transfer mechanisms

  • Other legally recognized safeguards

unless the destination country has been recognized as providing an adequate level of data protection.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

  • Changes in our practices

  • Operational changes

  • Legal requirements

  • Regulatory updates

When updates are made, we will:

  • Post the revised Privacy Policy on this website

  • Update the “Last Updated” date

  • Provide notice where required by law

13. Contact Information

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise your rights, please contact us:

Email: contact@lushylife.store

For purposes of applicable data protection laws, LushyLife is the data controller of your personal information.